Ali Asghar Habibi; Abdul Basit Arab Yousefabadi; Mojgan Bayat Kashkoli
Abstract
semantically, discovering the relationship of some verbal metaphors with the intended message is out of reach of the audience, in which case the presence of visual metaphor to reinforce the message will be necessary. This cognitive phenomenon is called multidimensional metaphor. The emergence and spread ...
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semantically, discovering the relationship of some verbal metaphors with the intended message is out of reach of the audience, in which case the presence of visual metaphor to reinforce the message will be necessary. This cognitive phenomenon is called multidimensional metaphor. The emergence and spread of corona as an emerging phenomenon has led some magazines and websites to use cartoons made of multifaceted metaphors to convey corona messages. The message in such cartoons is produced through two visual and verbal cognitive expressions; therefore, it is necessary to discover the interaction of both dimensions. In the present study, based on the descriptive-analytical method and based on Forsville (1994) theory, the selected coronary cartoons of Al-Youm Al-Sabee online magazine are examined. The results show that the cartoons in question contain metaphorical cognitive mechanisms; accordingly, the multifaceted metaphors of the cartoons in question - the most frequent of which (42%) are related to health issues - are in order to reinforce the message and help the messenger to identify the relationship between the origin and destination areas. Also, in none of the multidimensional metaphors in question was the possibility of reversing the origin and destination domains found.
